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This chapter is from the book

CHAPTER 1 ENDNOTES

1 See 31 U.S.C.A. § 5362(1)(E)(viii)(I), which provides, “The term ‘bet or wager’ does not include ... participation in any game or contest in which participants do not stake or risk anything of value other than— (I) personal efforts of the participants in playing the game or contest or obtaining access to the Internet ...”

2 See NY Office of the Attorney General Press Release, CVS TO AMEND SWEEPSTAKES PROMOTIONS: Spitzer Obtains Agreement To Ensure Non-Purchasing Consumers Can Easily Enter Contest (Jul. 8, 2004), available at http://www.ag.ny.gov/media_center/2004/jul/jul08a_04.html

3 States that appear to apply the Dominant Factor Test include: California, Connecticut, Georgia, Idaho, Indiana, Kansas, Kentucky, Maine, Massachusetts, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Pennsylvania, Rhode Island, South Carolina, and South Dakota.

4 States that appear to apply the Material Element Test include: Alabama, Hawaii, Missouri, New Jersey, Oklahoma, and Oregon.

5 Morrow v. State, 511 P.2d 127 (Alaska 1973)

6 See N.Y. Gen. Bus. Law § 369-e; Fl. Stat. § 849.094

7 Herbert et al. v. Endemol USA, Inc. et al., Case No. 2:07-CV-03537-JHN-VBK (C.D. Cal. May 31, 2007))

8 See Order Denying Defendants’ Motions and Joint Motions to Dismiss (Florence-Marie Cooper, J.) (Document 38) (Nov. 20, 2007) in Herbert et al. v. Endemol USA, Inc. et al., Case No. 2:07-CV-03537-JHN-VBK (C.D. Cal. May 31, 2007)

9 See Plaintiffs’ Memorandum of Points and Authorities in Support of Combined Motion for Final Approval of Settlements (Document 120) (Nov. 11, 2011) in Herbert et al. v. Endemol USA, Inc. et al., Case No. 2:07-CV-03537-JHN-VBK (C.D. Cal. May 31, 2007)

10 31 U.S.C. §§ 5361-5366

11 Id. at § 5363

12 See LinkedIn’s User Agreement, available at http://www.linkedin.com/static?key=user_agreement

13 See Google+ Pages Contest and Promotion Policies, available at http://www.google.com/intl/en/+/policy/pagescontestpolicy.html

14 See Guidelines for Contests on Twitter, available at http://support.twitter.com/entries/68877- guidelines-for-contests-on-twitter

15 See Facebook’s Promotions Guidelines (last revised May 11, 2011), available at http://www.facebook.com/promotions_guidelines.php

16 See National Advertising Division’s November 8, 2011 Press Release, available at http://www.narcpartners.org/DocView.aspx?DocumentID=8811&DocType=1

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