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A Trade Show in Evolution

A Trade Show in Evolution

Macworld was once the primary trade show to attend in order to see all of the very latest "gee whiz" software, peripherals, and accessories for the Mac, but this is no longer the case. This exhibition showcased some exciting products for the iPhone and iPad, but even those were almost lost in the clutter of companies showing off generic iOS device cases, covers, protective screen films, and external keyboards[md]none of which were either new or exciting. There weren't even any news announcements related to Apple's iPad or iPhone at the Macworld/iWorld January 2012 show.

Based on Apple's recent sales announcements, iMacs and MacBooks are more popular than ever. However, the Macworld/iWorld Expo (at least, the one held each year in San Francisco) has evolved into more of a consumer-oriented show, which most of Apple's third-party developers no longer use as a vehicle for making new products or major news announcements.

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