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From the author of Do You Need a Multimedia Experience for Your Marketing?

Do You Need a Multimedia Experience for Your Marketing?

My business clients prefer to post photos and videos, which Facebook enables. On Twitter, you can post links to pictures and videos, and you can see a preview of these if you click on a tweet on the Twitter website, but the overall experience is mainly text and hashtags.

TV is preferred to radio by most people, and it's considered more powerful because of its visual nature. Images and videos attract our attention and pull us in more easily than written or spoken text can. The Facebook experience is like reading Cosmopolitan magazine, while Twitter is like reading The Economist. That's not to say that everything on Facebook is vapid[md]but the experience is more accessible, while Twitter's text and symbols (@ and #) are forbidding to many.

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