Step 1: Storyboard the Video Flow
If you can't afford to hire someone else to create your video, you still can create a high-quality video at low cost. The important thing to remember is that certain steps should be followed to end up with a good finished product.
To get started, take some time to storyboard your video. This means that you lay out all the steps of the video, clip by clip. Here's a sample outline of the steps to follow for storyboarding the flow of your app video:
- Display your company logo for several seconds (if you have one).
- Display your app's logo for several seconds.
- Display your app's logo (if you have one) with the app's tagline for several seconds. Your tagline could say something about your app such as "Revolutionizing Task Management," for example.
- Show the app in action, starting with key selling points or key benefits of the app.
- Transition to show the key selling point(s) highlighted, such as "The App That Organizes You."
- Move to the next feature or key selling point.
- Display a transition with this key selling-point highlighted.
- Repeat this process for a few of the key features or selling points of your app.
- Display the closing tagline for your app, display your app logo again, and then display your product's website.
- Conclude with a call to action such as "Buy It Now on the App Store," or some comparable comment for the viewer to take action.