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Another Social Network to Manage? Really?

I hear this often: “Another social network to manage? Really?” The word “really” in this outcry is often as long and whiny as a teenager being told they can’t go out on Thursday night.

Don’t think like that. Unless you’re still managing your AOL page and your Prodigy profile, it’s quite likely that you’ve moved from one social network to another over the last 3 to 5 years. Are you still active on MySpace? Justin Timberlake’s rescue mission notwithstanding, I think that’s a risky venture, given the stats.

So yes, I’m telling you that you need to consider and get on Google+, and you have to do it now. You might not need to open up shop and be fully engaged in Google+ as a social media outpost just yet, but you should at least have a few personal profiles built and work to understand the way people interact on the service.

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