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From the author of Using JavaScript to Exchange Relevant Links Dynamically

Using JavaScript to Exchange Relevant Links Dynamically

IBM developed another tool that works in a similar way as MTE called the Expandable Display Gadget (EDGE). Also built on JavaScript, EDGE widgets enable content teams to dynamically add relevant links to both internal and external resources on their pages.

Page owners use EDGE to enhance the user experience of their pages by giving users related content experiences and proof points dynamically. Owners can quickly and easily add or delete links from a variety of sources with a web service. They can also use the widget to share links with partners and other related parties. Partner sites can also embed the widget in their pages to serve relevant ibm.com links to their users (see Figure 2).

Figure 2 A typical EDGE widget on ibm.com that gives partner sites the opportunity to embed the widget in their sites

Like MTE, EDGE suffers from crawler limitations. Page owners add links to their EDGE widgets solely for the benefit of users. But it would be a great benefit to those owners and to IBM if Googlebot could see into the widget to learn what links the owner deemed relevant to the content. Because many of the links appear on partner sites and point to experiences within ibm.com, links within EDGE would be more valuable to IBM than links within MTE—if Googlebot indexed them.

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