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This chapter is from the book

Emotions on Facebook Are Contagious

Scientist Adam D. I. Kramer, at the 2011 meeting of the Society for Personality and Social Psychology, presented his conclusions15 from a study of Facebook posts by 1 million people and their 150 million friends. He found the following:

  • People who used emotionally loaded words in their posts sparked similar emotions in later Facebook posts by friends for up to three days.
  • When people used positive words, their friends used more positive words and their friends used fewer negative words.

That means a mostly positive Facebook page can prevent critical posts and comments and prevent the negativity of critics without any extra action being taken. Any potential critic will be more reluctant to complain when he sees a culture of appreciation on your page.

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