- Likes Decrease Costs and Increase Profits
- Likes Increase Sales
- Likes Give You Control of the Customer Conversation
- Likes Prove People Are Paying Attention
- Likes Solidify Loyalty
- Likes Create Evangelistic Customers
- There's No Dislike Button
- Can You Do Fear-Based Marketing on Facebook?
- Google and Wikipedia "Like" the Like Button
- Facebook Is About Passions and Interests
- How Often Do Facebookers Like Things?
- Facebook Users Are More Trusting
- Facebook Groups: Off-the-Charts Positivity
- Facebook Page Brag Boards
- Easy Testimonials
- I Just Posted to Say "I Love You"
- Emotions on Facebook Are Contagious
- Gross National Happiness
I Just Posted to Say "I Love You"
Stevie Wonder should write a new song about how many page fans and Group members will spontaneously post or comment how much they love your page, your Group, your company, or the other fans. I've felt that kind of affection for Facebook communities myself.
It makes sense. Think about it: If you spend day after day with other people who already share one interest with you and you gradually come to know their challenges, heartbreaks, and victories, isn't that the same recipe used to make tear-jerking movies? And what keeps you engaged with your favorite sports team? You come to love these people. Or like them strongly. Or at least you love their thumbnail pictures. It's human nature and there is even science to support it in the next section.