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This chapter is from the book

Who Should Read This Book

This book has important implications for any manager responsible for making investment decisions, executing investments or for proposing investments within his or her company. Using the Business Investment Road-map will help:

  • CEOs and CFOs lead organizations to more productive and effective investments that increase returns to stakeholders.

  • CIOs, CTOs, and senior members of their staffs establish priorities, support organizational strategies, and prepare business cases for review by senior-level finance staff and executives.

  • R&D managers develop objectives and agendas, track and manage R&D investment opportunities, and prepare business cases for finance staff and executives.

  • Marketing and HRM managers develop the business case for your initiatives.

  • Project managers achieve the holy grail of investments completed on time, on budget, and at the quality and scope levels required by your organization.

  • Product and service vendors provide empirically positive returns to your customers, beyond just financial benefits.

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