How to Get Started
Put on your thinking cap. What expertise or advice can you bring to your potential customers that will make them smarter and improve their business? You don't have to give away the farm; just think of some helpful tips to share. Write them down and make them into a blog post. Lather, rinse, and repeat. Promote your content to your audience, and see whether people start to notice what you're doing. Better yet, maybe they'll start buying from you as a result.
Jason Falls is the author (with Erik Deckers) of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. You can buy the book online at NoBullshitSocialMedia.com, or from Que Publishing, where it is available in both electronic and printed formats. Jason can be found on Twitter at @JasonFalls and on his industry blog at SocialMediaExplorer.com.