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The Social Business AGENDA means planning for the worst and expecting the best. Social reputation management is a relatively new concept focusing on people’s actions online and converting those negatives into positive articles, blogs, or news stories. Your reputation can sway public opinion positively or negatively, which ultimately will have an impact on the success of any business in which you are involved. Risk management is about planning for those negative moments and being ready to execute. When a crisis brews, the social world dictates the amount of time you have for reaction. It is the worst time to try to develop a plan from scratch. A strong focus from your Digital Council will enable you to have an integrated strategy to get through the crisis, and ideally avoid it. Common patterns and learning from any crisis are valuable for a Social Business and should be reviewed by the C suite on a regular basis.

An action sheet for reputation and risk management is available as a bonus at www.ibmpressbooks.com/title/9780132618311. Create an account and register your book to gain access. (After you register your book, a link to the additional content will be listed on your Account page, under Registered Products.)

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