Case Study #8
Business Niche: Health
Three months after implementing SONAR and other recommended Internet marketing tactics, one online health publisher reported these results:
- An increase in e-newsletter subscribers of approximately 35%.
- Organic website traffic visits that more than doubled.
- Average SONAR time spent each week was approximately 2–4 hours and occurred the day the newsletter went live. SONAR implementation was split between me and an in-house staffer; therefore, extra time was needed for work review.