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Case Study #8

Business Niche: Health

Company: Confidential

Three months after implementing SONAR and other recommended Internet marketing tactics, one online health publisher reported these results:

  • An increase in e-newsletter subscribers of approximately 35%.
  • Organic website traffic visits that more than doubled.
  • Average SONAR time spent each week was approximately 2–4 hours and occurred the day the newsletter went live. SONAR implementation was split between me and an in-house staffer; therefore, extra time was needed for work review.
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