Case Study #4
Business Niche: Alternative Health and Nutrition
For another health website, the following results were demonstrated six months after utilizing SONAR marketing tactics:
- List growth of nearly 35%.
- Total revenue growth year-over-year of nearly 50%.
- Total website traffic increase of nearly 110%.
- Six months’ gross organic Internet sales of nearly $150,000 (with no outside advertising expense).
- Average SONAR time spent each week was approximately 1–2 hours and occurred the day the newsletter went live.