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This chapter is from the book

Case Study #3

Business Niche: Financial

Company: Confidential

A popular finance and investing website achieved the following results after using SONAR marketing tactics for four months:

  • Traffic visits increased by nearly 80%.
  • Organic page (traffic) ranking increased by nearly 150%.
  • And because the website had been set up to harness traffic (through select lead generation and sales elements, which I’ll discuss more in Chapter 9), this surge in traffic was monetized for a return on investment (ROI) of 221%.
  • SONAR tactics were implemented by me directly, on average spending a total of about 2–5 hours per week. Because this was a daily publication, I spent less than an hour per day on SONAR efforts after the e-newsletter went live.
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