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From the author of Using Content to Judge Consumer Interest

Using Content to Judge Consumer Interest

Looking to get insight on consumer interest?

Consider content for market research. Recycled content is a great way to gauge general market demand for a ‘potential’ product or idea. Take some content that you’re thinking of turning into a full-blown product—content in the same vein via articles or ebooks—and create a short report. Throw it out on the Web or promote it to your customers and see if it sticks. Before you waste time and money on something that may be a flop, put your toe in the water with your repurposed version of the potential product…you’ll be glad you did!

The important thing to remember when recycling your content for any of the aforementioned uses—including SONAR—is relevance and what I like to call UVA: useful, valuable, and actionable. The content must be relevant to your overall website, objective and target audience and provide some value to the reader.

Reusing content is a great way to bond with subscribers and add revenues to your bottom line. You just have to think out of the box and be ‘strategically creative’.

For more powerful and cost effective strategies to compliment your online marketing efforts, check out my new book, Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Aug. 2011].

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