LinkedIn for Business: Create a LinkedIn Company Page to Generate Visibility, Followers, Recommendations, and Sales
Viewing Company Page Analytics
Now that you've spent time and effort enhancing your LinkedIn Company Page, you'll want to track your results. Fortunately, LinkedIn makes it easy to analyze the effectiveness of your Company Page, particularly the effect of any changes you make in a particular month. The Analytics tab on your Company Page provides detailed information about page views, unique visitors, link clicks, followers, and visitor demographics.
Figure 8 shows an example of the Page Views chart.
Figure 8 Get detailed analytics on your Company Page's performance.
Creating a quality Company Page for your business offers an unsurpassed opportunity to connect with a professional audience of more than 100 million people around the world. Enhance your page by experimenting with the latest Company Page features, analyze your results, and reap the rewards of a page that generates visibility, followers, recommendations, and sales.