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From the author of 3. Track Local Users on Twitter

3. Track Local Users on Twitter

If you are currently using Twitter to share information, it is extremely important to connect with potential customers in your area of influence. (Do you see a trend forming here?) If you are a service-based organization, your location is probably one of the more important areas of influence for your brand. The site, NearbyTweets.com, allows you to search over different keywords in a geographic area. If users are talking about a topic that is central to your business, communicate with them.

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