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From the author of #5: Don't Have More Than One Account for Different Purposes

#5: Don't Have More Than One Account for Different Purposes

Some people think they need to keep their personal and professional brand separate, even going so far as to have two separate Twitter feeds. But you're in business as an entrepreneur. People already know you have two sides to your life, because they often blur. Your work life spills into your personal life, and vice versa. Your work friends know how your kid did in the city soccer tournament, and your personal friends know what you do for a living, so feel free to blur your identities online.

Given the blurring of this line already, it's perfectly fine to blur it on Twitter. If you have personal news you want to share with your Twitter friends, go ahead and do it. If you have work news you want to share with your personal Facebook friends that is alright too. Remember, social media is all about relationships. We have relationships with people we like. We buy from people we like. And the people we like share things with us, like how well their kids did in the city soccer tournament.

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