#3: Establish Your Expertise Without Ever Saying, "I'm an Expert! I'm an Expert!"
You do this by answering questions, promoting your own blog posts, and sharing industry-related articles. Use your listening post and your Twitter lists to find those questions and share those articles. Your actions will most definitely speak louder than your words in this case.
By doing this, you will eventually become someone your industry colleagues can rely on to provide good information. They know you keep up with the latest developments in your industry, that you have sage advice for people in your same situation, andmost importantlythat you are someone they can trust. As a trusted resource, you'll be someone they can turn to when they need your expertise, product, or service.