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From the author of Developing a Concept

Developing a Concept

To create a killer product or service, it is generally advisable to break the team into smaller groups (between 2-4 people). Smaller teams are generally more agile and creative, and provide an effective feedback loop. The remainder of the team can support the idea or prepare groundwork to implement the idea—i.e., finding suppliers, potential customers, and marketing assets. It generally helps to have a dedicated project manager to manage resources and deliver on time.

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