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This chapter is from the book

This chapter is from the book

Conclusion

It is important to remember that a Web site is no different from any other part of owning a business or marketing a brand. It takes commitment and regular work to make it work for you. Just as you take care and concern regarding the security of your physical business location, your Web site needs the same care and concern. Marketing and management doesn't stop at the creation of the Web site itself; it is only the beginning of your online marketing strategy. Although for small businesses it can be relatively easy to manage the day-to-day workload of a Web site, sometimes it is necessary to hire professionals to help you. Professionals have emerged in the social networking and marketing field, as well as the SEO field, at an explosive rate. As with any new technology and the professionals who work in an emerging or always-changing field, getting references and samples of past work and understanding exactly what you are hiring the consultant to provide are priceless when it comes to your Web site. Hire a professional to monitor your site and keep it up to date if you do not have the time to commit. It is much less stressful to be proactive than reactive to a bad situation. The Joomla! Resources Directory provides the contact information for professionals who specialize in Joomla! sites and is an excellent reference tool.

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