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From the author of 4. Make Connections Between Your Industry and Allied Industries.

4. Make Connections Between Your Industry and Allied Industries.

No one ever made any money from the echo chamber.

In my industry, a lot of us shout into the echo chamber, trying to compete with each other to be the coolest, to be the first to come up with the Big New Idea, to break the industry news, or to see who can create a new strategy.

But the smart ones have stopped trying to impress each other because we don't make money from our friends or competitors. Instead, we're exploring issues with other industries and getting them as clients. By writing about what we're doing with our clients for our own industry, we look like experts in our own field, too.

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