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Promoting Your Business with LinkedIn Groups

Promoting Your Business with LinkedIn Groups

Groups offer a great way for business owners to spread the word about their business, find clients, promote new products and services, connect with potential partners, and much more.

The most important thing to remember is this: With the exception of the Promotions tab, groups aren't the place for promotional pitches and sales hype. Remember that LinkedIn's new groups interface makes it even easier for other group members to flag any post as inappropriate or spam. Too many flags and you could find yourself banned from a group.

The smarter approach is to gain visibility by contributing insightful comments, asking thought-provoking questions, and posting only the most useful of your own content.

For example, if you're an accountant specializing in small businesses, contributing a "hire me now!" post on the Discussions tab won't get you very far. Instead, try attaching a link to your blog post titled "Five Tax Tips for Small Business Owners," which offers valuable information—and promotes your business at the same time.

Figure 2 shows an example of attaching a link to a blog post (or any other web link) on a group's Discussions tab.

Figure 2 Share links to your best blog posts with fellow group members.

A final benefit of active participation in a LinkedIn group is being named a Top Influencer of the Week, a new group feature. You can achieve this designation by contributing meaningful content, adding insightful comments, and stimulating participation from other group members. LinkedIn displays the name, photo, and profile link of each week's top influencers prominently in a box on the right side of your group.

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