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This chapter is from the book

This chapter is from the book

Web Marketing Is Multimedia Marketing

The Internet isn't all text, of course. Much web-based communication is done with sight and sound via digital videos and audios.

Audio marketing takes the form of podcasts, which are short audio broadcasts that can be streamed or downloaded from your website or from a third-party provider, such as Apple's iTunes Store. Think of a podcast as your own little radio show, which you can use to promote your company or products.

Video marketing takes the form of digital videos. You're familiar with YouTube, of course, which is the Internet's largest video sharing community. While YouTube is a haven for user-generated videos of all shapes and sizes, it's also a place where savvy businesses market themselves via videos that somehow promote their products and brands. Many companies produce self-help videos or infomercial-like videos that offer true value to viewers, who are then encouraged to click over to their main websites for more information. It's not a place for blatant commercials, but rather a subtle sell that builds brand and product loyalty.

You can also include videos and podcasts on your own website, of course. Many companies and organizations like to create video blogs, where the president or other company representative does the talking-head thing to keep viewers informed of new company, product, or industry developments. Lots of people prefer to view something rather than to read it in text format; for that reason, it's important to include video as part of your web marketing strategy.

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