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This chapter is from the book

This chapter is from the book

The Bottom Line

Web marketing is a series of activities that present your product, company, or message to potential customers online. These activities include website creation, search engine marketing and search engine optimization, pay-per-click and display advertising, email marketing, blog marketing, social media marketing, online public relations, and audio and video marketing. Web marketing also includes mobile marketing to people who access the Internet via iPhones and other mobile devices.

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