Home > Articles > Business & Management > Global Business

This chapter is from the book

The Approach

This is primarily a book about prosperity creation in business and society. It is about your business, your institution, your nation, and your sense of control over your economic destiny. Hopefully, it will help you think and act differently so that we together can escape The Survival Trap.

The initial focus is on defining mindsets and their impact on business. Mental models are measurable and changeable. Good frameworks exist across disciplines to change mindsets. The next chapter addresses these issues.

Themba, Mariam, Jaime, Lisa, Ijeoma, and Rob consider this new perspective; they realize how uncomfortable they are with the idea of mindset. I explore a few underlying concepts to understand these mindsets and the implications on their lives.

Next, we move to identify and provide specific opportunities for entrepreneurs, managers, and leaders to not only change the mindsets that inform their economic strategies but also act differently. Throughout I offer case studies of businesspeople and leaders who have successfully confronted The Survival Trap in their lives, transforming their businesses, and in some cases their nations.

  • + Share This
  • 🔖 Save To Your Account