The ebocube Model
Global corporations, private and nongovernmental organizations, small businesses, and entrepreneurs have tapped the Internet and computer reporting tools to do business in and with EMs. These organizations are learning as they go, experimenting with various digital and reporting tools and techniques. Professionals share information and ideas through informal means, but no firm or consultant has created a robust, well-defined Internet business strategy. In this early stage of transacting twenty-first century business activity through digital means, we still lack tested practices based on metrics and methods to measure return on investment. We are addressing that need with this book and the ebocube model, a framework to articulate, measure, and guide the process of Internet-based marketing and business development. This book lays out the multitude of reasons to use the Internet and ebocube model.