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Like this article? We recommend Optimizing Performance

Optimizing Performance

Optimization includes the activities you'll take to make your Google AdWords campaigns perform better. This can mean editing the campaigns, choosing better keywords, changing your bids, and even improving your website content, landing pages, and offers. You'll be tested on many of the optimization tools: keyword tools, placement tool, search query performance reports, the website optimizer, and Google Analytics to name a few. All of the optimization tools and related information are on this page in the Exam Study Learning Center.

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