- Introduction to AdWords
- AdWords Account and Campaign Basics
- Google AdWords Formats
- AdWords Targeting and Placements
- AdWords Bidding and Budgeting
- Policies and Ad Quality Topics
- Google AdWords Tools
- Performance Monitoring and Conversion Tracking
- Optimizing Performance
- Managing Multiple Accounts
Google AdWords Tools
You'll need to be familiar with the AdWords tools to optimize campaigns. Tools include the account management tools, keyword tools, targeting and placement tools, bidding and budgeting tools, ad creation tools, monitoring and optimization tools, and troubleshooting tools. If you've not used all these tools, there are some excellent directions and videos as part of the online learning resources. Figure 1 is an example of the directions and videos Google provides for exam candidates or for just the curious.
Figure 1 Google offers free video training for AdWords Tools.