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Like this article? We recommend AdWords Bidding and Budgeting

AdWords Bidding and Budgeting

The Search Advertising Advanced Exam will test your abilities to create bids for CPC and CPM campaigns. When you consider that many of the Google Certified Individuals will be managing other organizations’ ad campaigns, it's easy to see why this concept is so important to understand. You'll need to know how bids and budgets work together, how you can pause and restart bidding, and how to edit campaign budgets.

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