#5: Participate in LinkedIn Groups and Answers
LinkedIn Groups and LinkedIn Answers are two great ways to gain visibility on LinkedIn and network with peers. With LinkedIn Groups, join and start participating in the groups most relevant to your background, such as association or industry groups related to your field. To search for and join groups, click the Groups link on the global navigation bar. You can join a maximum of 50 groups, so be sure to choose groups wisely. When searching for a potential group to join, look for its number of members on the search results page. Unless you work in a highly specialized field, you’ll get better results participating in a large, active group.
LinkedIn Answers, shown in Figure 3, enables you to demonstrate your professional expertise by answering questions related to this expertise. You can also gain visibility on LinkedIn Answers by asking insightful questions of interest to your target audience. To participate on LinkedIn Answers, select Answers from the More drop-down list on the global navigation bar.
Figure 3 Demonstrate your expertise and connect with others on LinkedIn Answers.
With both Groups and Answers, it’s important to focus on providing value to a professional community rather than delivering sales pitches or continually asking for job leads. Demonstrate expertise first, then discuss opportunities with the people you connect with.