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#4: Expand Your Network

#4: Expand Your Network

Although you should never treat growing your LinkedIn network as a numbers game, there are advantages to having a reasonably large network of contacts. More than 70 million people worldwide participate on LinkedIn, yet your network includes only your direct connections, people who are two or three degrees away from you (in other words, your connections’ connections), and fellow group members.

To view how many people are in your own network, select Network Statistics from the Contacts drop-down menu on the global navigation bar. The Network Statistics page opens, shown in Figure 2.

Figure 2 This LinkedIn member’s network includes more than 12 million people.

The numbers on this page are relevant because they indicate your reach on LinkedIn. For example, all of your connections can view your updates on their home page. And when a LinkedIn member performs a people search, the people in their network appear before those outside of their network.

The key, however, is to develop a network of relevant connections. Spamming unknown LinkedIn members with connection requests and connecting with anyone and everyone just to increase your network rarely generates positive results. So, focus on developing a quality network that can actually help you achieve your goals.

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