Home > Articles > Web Development

This chapter is from the book

Compelling Use Cases for SimpleDB

SimpleDB is not a replacement for relational databases. You need to give careful consideration to the type of data storage solution that is appropriate for a given application. This section includes a discussion of some of the use cases that match up well with SimpleDB.

Web Services for Connected Systems

IT departments in the enterprise are tasked with delivering business value and support in an efficient way. In recent years, there has been movement toward both service orientation and cloud computing. One of the driving forces behind service orientation is a desire to make more effective use of existing applications. Simple Object Access Protocol (SOAP) has emerged as an important standard for message passing between these connected systems as a means of enabling forward compatibility. For new services deployed in the cloud, SimpleDB is a compelling data storage option.

Data transfer between EC2 instances and the SimpleDB endpoint in the same region is fast and free. The consistent speed and high availability of SimpleDB are helpful when defining a Service Level Agreement (SLA) between IT and business units. All this meshes with the ability of EC2 to scale out additional instances on demand.

Low-Usage Application

There are applications in the enterprise and on the open web that do not see a consistent heavy load. They can be low usage in general with periodic or seasonal spikes—for instance, at the end of the month or during the holidays. Sometimes there are few users at all times by design or simply by lack of popularity.

For these types of applications, it can be difficult to justify an entire database server for the one application. The typical answer in organizations with sufficient infrastructure is to host multiple databases on the same server. This can work well but may not be an option for small organizations or for individuals. Shared database hosting is available from hosting companies, but service levels are notoriously unpredictable. With SimpleDB, low-usage applications can run within the free tier of service while maintaining the ability to scale up to large request volumes when necessary. This can be an attractive option even when database-sharing options are available.

Clustered Databases Without the Time Sink

Clustering databases for scalability or for availability is no easy task. If you already have the heavy data access load or if you have the quantifiable need for uptime, it is obviously a task worth taking on. Moreover, if you already have the expertise to deploy and manage clusters of replicated databases, SimpleDB may not be something you need. However, if you do have the experience, you know many other things as well: you know the cost to roll the clusters into production, to roll out schema updates, and to handle outages. This information can actually make it easier to decide whether new applications will provide enough revenue or business value to merit the time and cost. You also have a great knowledge base to make comparisons between in-house solutions and SimpleDB for the features it provides.

You may have a real need for scalability or uptime but not the expertise. In this case, SimpleDB can enable you to outsource the potentially expensive ongoing database maintenance costs.

Dynamic Data Application

Rigid and highly structured data models serve as the foundation of many applications, while others need to be more dynamic. It is becoming much more important for new applications to include some sort of social component than it was in the past. Along with these social aspects, there are requirements to support various types of user input and customization, like tagging, voting, and sharing. Many types of social applications require community building, and can benefit from a platform, which allows data to be stored in new ways, without breaking the old data. Customer-facing applications, even those without a social component, need to be attentive to user feedback.

Whether it is dynamic data coming from users or dynamic changes made in response to user feedback, a flexible data store can enable faster innovation.

Amazon S3 Content Search

Amazon S3 has become a popular solution for storing web-accessible media files. Applications that deal with audio, video, or images can access the media files from EC2 with no transfer costs and allow end users to download or stream them on a large scale without needing to handle the additional load. When there are a large number of files in S3, and there is a need to search the content along various attributes, SimpleDB can be an excellent solution.

It is easy to store attributes in SimpleDB, along with pointers to where the media is stored in S3. SimpleDB creates an index for every attribute for quick searching. Different file types can have different attributes in the same SimpleDB domain. New file types or new attributes on existing file types can be added at any time without requiring existing records to be updated.

Empowering the Power Users

For a long time, databases have been just beyond the edge of what highly technical users can effectively reach. Many business analysts, managers, and information workers have technical aptitude but not the skills of a developer or DBA. These power users make use of tools like spreadsheet software and desktop databases to solve problems. Unfortunately, these tools work best on a single workstation, and attempts at sharing or concurrent use frequently cause difficulty and frustration; enterprise-capable database software requires a level of expertise and time commitment beyond what these users are willing to spend.

The flexibility and scalability of SimpleDB can be a great boon to a new class of applications designed for power users. SimpleDB itself still requires programming on the client and is not itself directly usable by power users. However, the ability to store data directly without a predefined schema and create queries is an enabling feature. For applications that seek to empower the power users, by creating simple, open-ended applications with dynamic capabilities, SimpleDB can make a great back end.

Existing AWS Customers

This chapter pointed out earlier the benefits of using EC2 for high-bandwidth applications. However, if you are already using one or more of the Amazon Web Services, SimpleDB can be a strong candidate for queryable data storage across a wide range of applications. Of course, running a relational database on an EC2 instance is also a viable and popular choice. Moreover, you would do well to consider both options. SimpleDB requires you to make certain trade-offs, but if the choices provide a net benefit to your application, you will have gained some great features from AWS that are difficult and time consuming to develop on your own.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020