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Who Uses Web Analytics?

You might think that web analytics, like other forms of market research, is used primarily by big companies. That isn't true, however. Web analytics is for any size company or website; a small personal website has access to the same statistics as does a large corporate one.

In fact, any website can benefit from knowing more about its visitors. Websites both large and small can use web analytics to determine where new visitors are coming from and tailor the site's content to those sources. It's valuable data, no matter the size of your site—or the amount of traffic it attracts.

And, while web analytics is a great tool for marketing research, it isn't limited to use by a company's marketing department. A company's IT department, for example, can use analytic data to forecast server load and budget appropriately for new equipment purchases; a sales department can use analytic data to determine the effectiveness of various promotions and placements.

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