Looking the Part
As I spent a lot of time watching the walk, I realized that there was also a manager's style of attire, of speaking, of behavior. It wasn't enough that I was good at my job and had the experience. I had to look as if I was better than anyone else. It wasn't just a walk—it was an entire makeover. And gradually, as I watched, I noticed that what newspaper was read was important, as was what pen was used, how you wrote, how you talked to colleagues, what you said at meetings—everything, in fact, was being judged, evaluated, acted upon. It wasn't enough to be able to do the job. If you wanted to get on, you had to be seen to be the Right Type. The Rules of Work is about creating that type—of course, you've got to be able to do the job in the first place. But a lot of people can do that. What makes you stand out? What makes you a suitable candidate for promotion? What makes the difference?