Home > Articles > Home & Office Computing > The Web/Virtual Worlds/Social Networking

Like this article? We recommend Possible Changes

Possible Changes

The previous section described Wikipedia’s impending labor supply challenges. This section explores some ways Wikipedia might try to overcome those challenges.

Raise Technological Barriers and/or Eliminate Free Editability

As discussed in Part 1, Wikipedia is already “raising the drawbridge” by enhancing its technological defenses against spammers and vandals. In a labor squeeze, Wikipedia can leverage its remaining editor corps by increasing its technological defenses even higher. Not only do higher technological barriers thwart the threats, but they also may curb editor burnout by reducing the amount of time editors spend doing unsatisfying maintenance work.

But how high do technological barriers need to be to defeat the spammers and vandals? Minor anti-threat changes, such as requiring a CAPTCHA to make certain edits, do not meaningfully affect free editability but have low payoffs.57 More significant measures, such as semi-protection or banning new articles from anonymous contributors, do more to reduce editor workload58 but at greater cost to free editability. Even more dramatic measures, such as Flagged Revisions, would further cut down spam and vandalism but at the cost of free editability.

Recruit Replacement Labor

From my perspective, the labor squeeze and desire to retain credibility makes the latter outcome inevitable. However, Wikipedia can retain free editability if it can maintain a strong labor supply to replace departing editors. To do this, Wikipedia could tap into several potential labor sources, including:

  • Readers. Wikipedia could convert more readers into editors. However, despite the ease of editing Wikipedia and the multiple prominent encouragements to “edit” in every article, Wikipedia’s technological and social barriers hinder reader-to-editor conversion. To overcome some of the social barriers, Wikipedia has implemented several newcomer programs, including a “welcoming committee”59 and a mentorship program.60 It is not clear how well these programs work. Wikipedia remains fairly intimidating and unwelcoming to newcomers overall,61 and it chastises existing editors not to “bite” newcomers.62
  • Cash-motivated individuals. As discussed in an earlier section, Wikipedia effectively precludes contributions from cash-motivated individuals. However, attracting those individuals would not be easy. Obviously, Wikipedia could not directly pay editors for contributions. Putting aside the out-of-pocket costs, commoditizing labor that was previously provided for free can counterproductively suppress people’s desire to perform the work,63 so paying for Wikipedia contributions would likely accelerate the departure of existing editors.64 Furthermore, people who want cash for writing encyclopedic-style content already have numerous options,65 and those sites are not exactly beating Wikipedia today.66
  • Even if Wikipedia cannot pay for contributions directly, Wikipedia could find ways to create indirect economic payoffs for Wikipedia participation. For example, Wikipedia could try to create a secondary market for Wikipedia-honed skills. Thus, if future employers valued the editing or writing skills an editor developed by participating in Wikipedia, cash-motivated editors would be willing to provide valuable free services to Wikipedia with the hope of being rewarded by future employers. Interestingly, it is not yet clear that employers value the skills developed on Wikipedia, although perhaps this would become clearer if it were a more explicit goal on Wikipedia. Even so, a secondary market could increase competition for editors’ time, so this would partially exacerbate the problem it is trying to solve.67

  • Companies. Just like many FOSS projects rely on companies providing employees’ time, Wikipedia could benefit from companies requiring or encouraging employees to contribute to Wikipedia on company time. However, this would require the Wikipedia community to relax its attitudes towards conflicts of interest.68
  • Academics. Many academics currently have little extrinsic incentive to contribute to Wikipedia. Most academics are measured by their “reputation,” but as discussed earlier, Wikipedia does not help its contributors build external reputations. As a result, participating in Wikipedia is not credited by academics’ peers or employers.
  • Wikipedia could change its policies to be more academic-friendly, such as by attributing articles to individual authors so that academics could get credit for their contributions as “publications.”69 However, participation by academics potentially conflicts with several Wikipedia norms. Academics do not get any deference for their expertise (actual or self-perceived),70 which can create conflicts when academics are debating technical matters with people who lack any domain expertise. Further, it would be difficult to give credit to academics for article contributions given the strong norms that articles are not externally credited to any one contributor.71 Finally, academics have to be careful not to violate the no-conflict-of-interest policy when talking about the subjects they know best—their research.72 All told, Wikipedia could become a more academic-friendly environment, but doing so would not be easy.

  • Students. Instead of (or in addition to) recruiting academics to contribute themselves, Wikipedia could recruit teachers and professors to require their students to contribute to Wikipedia as part of their courses.73 Wikipedia already is trying this approach.74 Student labor would provide Wikipedia with an influx of new contributors whose incentives do not inherently pose conflicts of interest, and some students would convert into long-term dedicated editors. However, this would also unleash a group of new contributors who, by definition, are building their domain expertise and, at the same time, are not acculturated to Wikipedia’s norms and practices. As a result, insider xenophobia poses a serious risk of mooting student contributions.75

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020