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Good writing: a definition to live by

  • Invisible style that lets the message shine through
  • Unambiguous
  • Holds attention
  • Makes it obvious why you should care
  • Audience it's written for is obvious
  • No repetitions—words, ideas, examples
  • Interesting word choice
  • Right level of detail
  • Allows breathing space, easy to absorb
  • Feels natural
  • Has natural rhythm
  • Flows smoothly
  • Stays on point
  • No clichés
  • Right amount of information to support points
  • Logical connections
  • Feels active
  • Persuasive
  • No empty rhetoric—backs up all claims
  • No jargon
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