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Bad writing: the whole sad story

  • Annoying "style" that interferes with the message
  • Ambiguous
  • Doesn't hold your attention
  • Can't tell why you should care
  • Makes the reader spend time figuring out the meaning
  • Can't tell at whom it's aimed
  • Repetitive
  • Uninteresting word choice
  • No detail to back up ideas or generalizations
  • Vague
  • Dense—no breathing room for reader to absorb information
  • Pompous
  • Connections between ideas and facts not clear
  • No rhythm
  • Stilted and awkward
  • Rambles
  • Full of clichés
  • Too much—or too little—information to make the point
  • Makes leaps, without helping reader to follow
  • Feels passive
  • Unconvincing—full of empty claims, unpersuasive
  • Full of jargon of any kind—academic, scientific, business, and so forth
  • Doesn't deliver what it promised
  • Bad grammar and structure
  • Misspelled words
  • Incorrect word use
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