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Endnotes

  1. C.K. Prahalad and Stuart Hart: The Fortune at the Bottom of the Pyramid, strategy+ business, First Quarter, 2002.

  2. United Nations Development Program: Blue-Ribbon Commission’s Human Development Report, 2004.

  3. United Nations Development Program: Creating Value for All: Strategies for Doing Business with the Poor, July 2008.

  4. Jeb Brugmann and C.K. Prahalad: Co-Creating Business’s New Social Compact, The Harvard Business Review, 2007.

  5. Stu Hart and Ted London coined the term Base of the Pyramid to describe the same 4 billion poor. This is more intellectually appealing. In current debates, both terms—Bottom of the Pyramid and Base of the Pyramid—are used interchangeably. BOP stands for both formulations.

  6. Niti Bhan and Dave Tait, “Design for the Next Billion Customers,” Core 77: Design Magazine & Resource, April 4, 2009.

  7. The Next 4 Billion: A study done by World Resources Institute and IFC.

  8. Paul Collier, The Bottom Billion: Why the Poorest Countries are Failing and What Can Be Done About It, Oxford University Press, 2007.

  9. Burgeoning Bourgeoise, A Special Report on the New Middle Classes in Emerging Markets, The Economist, February 14, 2009.

  10. C.K. Prahalad and Kenneth Lieberthal: The End of Corporate Imperialism, The Harvard Business Review, Harvard Business School Press, November, 2008.

  11. C.K. Prahalad: The Innovation Sandbox, strategy+business, 2006.

  12. Jeb Brugmann and C.K. Prahalad: Co-Creating Business’s New Social Compact, The Harvard Business Review, 2007.

  13. Bill Gates: Address to the World Economic Forum, 2008.


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