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This chapter is from the book

1.5 Discussion Questions

  • Who is your customer? Try writing down your answer.

  • Think about your current development process for products, services, courses, strategies, or anything else. Do you know your customers' needs? How do you know them? What form do you use to represent those needs?

  • What does your first formulation of Hows look like? What form does it take? How do you generate your Hows?

  • How do you determine the relationship of your Hows to your customers' needs?

  • How many levels of Hows do you have in your development process? Write down a brief description of each of these levels and show these to your colleagues. Notice how long it takes to get agreement.

  • Besides your development process, where else in your daily work might QFD apply? Define the Whats and Hows for those additional applications.

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