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From the author of Trick #2: Create a Clear Organization and Hierarchy

Trick #2: Create a Clear Organization and Hierarchy

Here's an important fact: Web crawlers for the major search sites can find more content on a web page and more web pages on a website if that content and those pages are in a clear hierarchical organization.

Let's look at page organization first. You want to think of each web page as a mini-outline. The most important information should be in major headings, with lesser information in subheadings beneath the major headings.

One way to do this is via standard HTML heading tags, with the most important information in <H1> tags, the next most-important in <H2> tags, and less-important information in <H3> tags.

This approach is also appropriate for your entire site layout. Your home page should contain the most important information, with subsidiary pages branching out from that containing less important information—and even more subpages branching out from those. The most important info should be visible when a site is first accessed via the home page; additional info should be no more than a click or two away.

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