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From the author of Trick #10: Know Your Customer

Trick #10: Know Your Customer

This final trick is a piece of business advice I've been hawking for the past two decades. Everything you do in business—or on your website—should come in service to your customers. You don't develop a new product just because you have the capability; you do it because it's something your customers want.

To that end, knowing what your customers want is the most important part of your business. If you know your customers, you can develop a website that they will want to visit—and that search engines will want to rank highly. Know what your customers want and you'll know what kind of content to create, and how to present that content.

And because SEO starts with your optimizing site's content, the better and more relevant that content, the higher your site will rank with Google, Yahoo!, and the other search engines.

Know your customer, and everything else follows.

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