Before you begin designing or building your website it is imperative you have an idea of what you want to achieve with it. The goals you are hoping to achieve will help you make decisions down the road.
Your goals are simply the things you want to accomplish with your website. These could be things such as making money, attracting attention, or making a statement. You should have goals for your site itself and for its content (see Figure 3.5). You also should think of short- and long-term goals for your site. Start by examining some of your favorite sites and determining the goals of those websites.
Figure 3.5 The goals of the Ford Motor Company website are to provide information about its products and to sell vehicles.
- What is the overall goal of this website?
- What parts of the website show me this goal?
- Will my website be similar to or different from this site?