Home > Articles

Working with Images

Working with Images

If the average Web user was asked to describe the World Wide Web, he might say "pictures and things on the Internet." Only people introduced to the online world before early 1995 were very familiar with the Net as a text-based medium. Desktop publishing was a major new activity and found many non-artists manipulating digital images for the first time.

Beyond the graphical skills gained in the DTP environment, digital imaging for the Web brings new concerns and constraints. The number of image formats supported by Web browsers is significantly smaller than the number you can work with in MS Publisher, or Framemaker. Additionally, the resolution and color depth available on a computer monitor change the way we see those images compared to the output you'd find in print media.

This chapter teaches you:

  • What image formats work online
  • Which format works best with what type of graphic
  • How to incorporate images into your Web page
  • How to create links using images
  • How to draw hot spots on images for an interactive map

Image Formats for the Web

For many years only two image formats were supported by Web browsers: GIF and JPEG. Today, a third option, known as PNG, has been added. Each format has its own strengths and weaknesses, which we'll review here, and then we'll take a quick tour of several popular image-editing tools.

GIF Images

The most common format used for non-photographic images is GIF (Graphics Interchange Format). GIF is a bit-map image format, meaning that the image is "mapped" pixel by pixel. The information in the bit-map can be compressed when neighboring pixels have the same color values, using what's essentially a form of digital shorthand. This allows the resulting image file to be considerably smaller when stored, saving space on the Web server and bandwidth when the image is delivered to the site visitor.

GIF images do have some limitations, the most notable being the maximum of 256 unique colors within the image. Thankfully, this 256-color palette is not a static set of colors, but might be any 256 colors that work best within the image. This limited, though flexible, palette makes GIF the ideal candidate for graphics with large blocks of color, as often seen in logos, buttons, and banners.

Controversy over the GIF format arose in the early days of the Web, when the company that owned the patent on the LZW compression algorithm used in GIF asserted that it was owed significant licensing rights from any software publisher that produced tools that could publish GIF images. The end creator of an image generally doesn't owe any licensing fees, but in part because of the furor over this issue, the W3C began working on an open-source (royalty-free) image format known as PNG (Portable Network Graphics). Support for this image format is increasing, but PNG isn't nearly as universally supported as GIF.

NOTE

To learn more about PNG, visit the W3C Web site at http://www.w3.org//content/images/0789723859/elementLinks/PNG/ . And see the "PNG Images–the Web's Newest Format" section later in this chapter.

JPEG Images

The JPEG format, short for Joint Photographic Experts Group, was specifically designed for digital storage of photographic images. JPEGs (sometimes referred to as JPGs) can use up to 16.7 million colors instead of GIF's relatively paltry 256. The compression algorithm used by JPEG is known as a lossy technique, meaning that information is literally thrown away in the process of compressing the data. A low compression rate preserves the highest quality, while a higher compression rate removes more information. With a photograph, this doesn't have much impact on image quality when using a low to moderate compression level, especially when viewed on a computer screen with the monitor's relatively low pixel-per-inch resolution.

PNG Images–The Web's Newest Format

Out of desire both to supplant the need to use image formats with proprietary, and at times costly, compression schemes such as GIF, and demand for enhanced color depth and transparency support, the W3C set out to create a new image format. The result was PNG (Portable Network Graphics).

A lossless format, PNG combines the strengths of GIF and JPEG, and provides sufficient additional features and it holds the best hope for high quality, interoperable images on the Web. Adoption has been a bit slower than many designers had hoped for, primarily due to lack of native support within the major browsers. However, such support arrived with the release of Netscape Navigator 4.5 and Internet Explorer 4, and PNG is rapidly finding its way onto the map.

 

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020