The adoption of the ASP model is driven by the need for businesses to work more efficiently together, driving costs down and the level of collaboration up. This chapter has profiled those driving needs in detail and provided a glimpse at how market research companies are looking toward the intersecting of large, more macro-like trends to impact and be impacted by customer behavior in the ASP adoption arena. The role of the early adopter is making an indelible imprint in the market today. To understand why the ASP marketplace is growing the way it is, it's important to view the early adopter organizations and see how their influence is shaping this industry. This group is profiled in the next chapter.