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Conclusion

Revenue is about relationships. Companies that are not open and that are not service-oriented or are a closed corporate culture will have a hard time in this new environment. The ecosystem will play a major role in the future, starting now! It is about picking a value proposition, a promise that is relevant to your customers, and then keeping that promise and relationship strong. It is about collaborating and teaming internally and externally to drive revenue and profits. Marketing is not just a discipline. It is an embodiment of the strategy.

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