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This chapter is from the book

Rising Opportunities

  • What opportunities are being created by the rise of Africa?
  • What strategies will be needed to reach this potential market of more than 900 million people?
  • What are the emerging market needs that can be met?
  • How quickly will these markets emerge?
  • What are the challenges facing the continent in its development?
  • What are the opportunities in the diversity of the African continent?
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