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This chapter is from the book

This chapter is from the book

An old list

If you have a list that has collected some dust and you’ve finally decided to rev up the old email program, ask subscribers to reconfirm or opt out. It is up to you to engage them again, but being honest and upfront about your intentions is a good first step. It can often lead to getting an updated user database as well. Here’s some language to get you going: “We know you haven’t heard from us in a while, but we are excited to say that we’ve made some improvements to our email newsletter and want to begin sharing them with you. You are subscribed already, but since you haven’t heard from us in a while, we want to ask our valued customers and subscribers for continued permission to email them about our great offers and news. If you would like to continue to receive these email notices, please click here to update your profile.”

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