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This chapter is from the book

This chapter is from the book

Existing relationship with no opt-in

If you have a recent existing relationship with customers or prospects, it is okay to send them a one-time message offering an opportunity to join your email list. After permission is granted, you’ll be able to email them again, but remember that an offline relationship does not give you the right to email them. So get their permission before adding your offline customers into your email database.

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