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Keep Your Options Open, Research, and Then Strategize

When it comes to social media, it’s not about diving straight into these waters without dipping the proverbial toe in the water to test for temperature, or how swiftly the water is moving. Marketers and webmasters need to really look at all aspects, prepare for the possibilities (making the Digg front page, for example), and think hard about whether the particular social media site is a good fit for your company’s marketing efforts. If you’d like to investigate social media a little further, check out my article "Social Media Sites: A Handy Reference Guide" on the Search Marketing Gurus site. It should help you to navigate these waters a little more easily.

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